{"product_id":"from-theory-to-practice-in-the-world-of-marketing-egitim-yayinevi-bilimsel-eserler-ciltsiz","title":"From Theory To Practice in the World of Marketing | Eğitim Yayınevi - Bilimsel Eserler (Ciltsiz)","description":"\u003cdiv class=\"pd-content-overview\" id=\"collapsible-desc\"\u003e\n\u003cp style=\"text-align: justify;\"\u003eThis book, titled “From Theory to Practice in the World of Marketing” is an original work written within a multidimensional framework that spans from the theoretical foundations of the marketing discipline to contemporary applications. The book positions marketing not only as an economic field of activity but also as a social science field that must be examined in terms of its psychological, sociological, and technological dimensions. In this perspective, the work offers a comprehensive view by addressing the theoretical debates in marketing from past to present, along with digitalization and transformations in consumer behavior.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Eğitim Yayınevi - Bilimsel Eserler","offers":[{"title":"Default Title","offer_id":51830021587224,"sku":"book_dyk_9786253853655","price":14.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4132\/2776\/files\/6tb6zZZWwOPrcAyDBEznvV8xMS1TPVIHAFCvv07C.jpg?v=1773789841","url":"https:\/\/dunyadakitap.com\/products\/from-theory-to-practice-in-the-world-of-marketing-egitim-yayinevi-bilimsel-eserler-ciltsiz","provider":"Dünyada Kitap","version":"1.0","type":"link"}