The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success | Kogan Page

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success Kitap Açıklaması: The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making.Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you